Private label paint & contract manufacturing

Your brand, our paint. We produce private label paint under your brand in our own paint factory in the Netherlands – any water-based paint, developed and made to your specifications, for customers all over Europe.

Behind MagPaint is a paint factory with more than 20 years of experience in developing and producing water-based paints. Our in-house paint technologist and production team can make practically any water-based paint you need – from a proven standard formula to a completely new product. You focus on your brand and your customers; we take care of formulation, production, filling and labelling.

A look inside our paint factory

What we can do for you

• Private label paint – water-based paint produced under your own brand name.
• Custom development – our paint technologist develops a paint to your specifications: colour, finish, properties and application.
• Contract manufacturing – we produce your existing formula, or improve it, in our factory.
• Labelling and packaging – labels in your house style and in the languages you need, in the packaging sizes that suit your market.
• Documentation – technical data sheets and safety data sheets for your products.

Which paints can we make for you?

As a manufacturer of water-based paints, we can produce almost any product in this category, for example:

• Interior wall and ceiling paints – matt, satin or gloss
• Primers, undercoats and sealers
• Wood, furniture and trim paints
• Decorative and effect paints
• Paints for special applications and specific surfaces
• Paints in any colour, mixed to RAL, NCS or your own colour references

Is your product not on this list? Ask us – if it is water-based, there is a good chance we can make it.

How it works

1. Get in touch – tell us about your brand, the paint you are looking for and your market.
2. Advice and formulation – our paint technologist translates your wishes into a formula, or reviews your existing one.
3. Samples and testing – you receive samples to test and approve the colour, finish and performance.
4. Labels and packaging – we agree on packaging sizes and print or apply your labels in your house style.
5. Production and delivery – we produce, fill and deliver your private label paint, ready for your shelf, webshop or projects.

Why choose us as your private label paint manufacturer?

• More than 20 years of experience in developing and producing water-based paints.
• Our own factory and paint technologist – short lines from idea to production, and one point of contact.
• Flexible – from standard products to tailor-made formulas, colours and packaging.
• Focus on more ecological formulas – we continuously improve our recipes to make them more sustainable.
• Made in the Netherlands – reliable European quality and easy delivery throughout Europe and beyond.

Sustainable water-based paint

All our paints are water-based. Our paint technologist continuously works on more ecological formulas, so your private label paint fits a market that increasingly asks for responsible products.

Who is this for?

Paint and DIY brands, retail chains and wholesalers with their own label, webshops and marketplace sellers, interior and design brands, and any company that wants a high-quality paint under its own name – in the Netherlands, Germany, France, Scandinavia, Southern and Eastern Europe and beyond.

Frequently asked questions

Which paints can you produce under private label?
Practically any water-based paint: wall and ceiling paints, primers, wood and furniture paints, decorative paints and special-purpose paints. Tell us what you need and we will look at the possibilities.

Can you develop a new paint formula for us?
Yes. Our paint technologist can develop a custom water-based formula to your specifications, or adjust an existing formula in colour, finish or properties.

Can you produce our existing formula?
Yes. We can produce your existing recipe as contract manufacturing, and advise on improvements if you wish.

Do you also take care of labels and packaging?
Yes. We fill your paint in the packaging sizes you choose and label it in your house style and languages – a complete white label paint solution, ready for your shelf or webshop.

Do you provide technical and safety data sheets?
Yes. We supply the technical data sheets and safety data sheets for your private label products.

Where do you deliver?
Our paint factory is located in the Netherlands. We deliver throughout Europe and beyond.

Tell us about your project

Fill in the form below. We will contact you to discuss the possibilities – without obligation.

Prefer to talk first? Call us on +31 315 38 64 73 or email sales@magpaint.com.

Want to sell MagPaint products? Become a distributor.